Lead Generation Marketing Manager

We're a leading global technology company with a presence in multiple international markets, seeking a Marketing Manager to join our Australian team.

About the Role: our business is focused on acquiring new sellers through end-to-end digital acquisition and collaboration with our sales team. We are seeking a lead generation expert to design and execute strategies that grow a pipeline of high-quality leads for the sales team.

Key Responsibilities:

1. Monitor, analyse, and optimise the performance of marketing qualified leads (MQLs) and sales accepted leads (SALs) to meet targets and align with strategic goals.
2. Collaborate with sales, data analysts, and global lead gen teams to align strategy, tactics, and execution.
3. Develop and enhance lead lists, account-based marketing (ABM) strategies, audience segmentation, and marketing collateral.
4. Partner with other marketing colleagues (content, performance marketing, SEO, brand media, etc.) to design and optimise a cohesive funnel strategy that complements broader marketing activities in the Australian market.
5. Advise on email marketing in Australia, maximising its potential as a channel to drive leads by working in lockstep with relevant teams.
6. Serve as the in-market expert on lead generation best practices, CRM processes, and marketing automation tools, ensuring accurate tracking and ROI reporting.
7. Manage and optimise the lead database, building nurture programs and maintaining data hygiene.
8. Be an expert in marketing automation best practice such as lead form creation and email marketing.

Required Qualifications/Experience:

1. 5+ years of experience in marketing, sales, or lead generation roles.
2. Strong analytical skills and a "test-and-learn" mindset.
3. Proven ability to analyse marketing funnels and identify opportunities for growth in the Australian market.
4. Excellent verbal and written communication skills
5. Experience leveraging lead generation activities to capture and utilise audience data in compliance with Australian privacy regulations.
6. Marketo, Salesforce, and marketing operations experience preferred.
7. Direct experience in sales enablement and working with sales teams to enhance inbound and outbound efforts.
8. Experience in ABM campaigns across digital advertising, social media, content, direct mail and events.
9. A track record of building and managing a robust marketable database through diverse lead generation tactics.

What We Offer:

1. Competitive salary package based on experience
2. Opportunity to work with a fast-growing global technology company

Qualified candidates who are passionate about digital innovation and driving business growth are encouraged to apply.